Case Study: Leading Food Delivery Company boosts first orders with Taptica

Taptica Delivers Purchasing Users for Leading Food Delivery App

Leading Food Delivery Company partnered with Taptica to scale user acquisition for its mobile app across 11 key markets in Europe. The challenge was not just driving installs, but attracting high-quality, loyal users who would go on to place repeat food orders and boost deliveries.

Taptica launched large-scale mobile app install campaigns using its proprietary programmatic technology, paired with hands-on optimization, localized creative testing, and market-specific targeting. The result was strong performance across markets: first-order rate goals were exceeded by up to 20% on Android and 26% on iOS, first-order rate improved by 57% in the first month, and monthly conversions increased by 54% in the second month.