Case Study: Snail Games achieves 300,000+ installs with Taptica

Taichi Pandemonium for Snail Games

Snail Games, a global digital technology and entertainment company, wanted to increase mobile app installs for its hit game Taichi Panda across key Tier 1 markets. To achieve this, the company partnered with Taptica to run large-scale Facebook user acquisition campaigns.

Taptica implemented global mobile app install campaigns with pinpoint targeting, multivariate testing, and auto-optimization, including tactics like Lookalike Audiences and Wi‑Fi targeting. The effort delivered over 300,000 installs, increased CVR by 1.4X, reduced CPA by about 16%, lifted CTR by roughly 1.2X, and drove Lookalike Audiences to produce up to 1.1X higher CVRs with CPMs nearly 7% lower.

Snail Games

Alfie Qian

Director of Overseas Marketing & Publishing