Case Study: Somoto achieves 50% lower CPIs and 1.5X more monthly installations with Taptica

Somoto Ltd. Quadruples Facebook Campaign Scale While Slashing CPIs in Half with Taptica

Somoto, a digital advertising agency focused on app distribution across Windows, OS X, and mobile platforms, needed to increase registrations for multiple applications while reducing CPIs. The company also wanted stronger control over ad spend and performance throughout the campaign, after finding that other Facebook advertising platforms lacked the 24-hour automated control they needed.

Using Taptica’s Facebook advertising platform with rules and auto-optimization, Somoto launched campaigns in key Tier 1 markets and continuously A/B tested and optimized targeting and creative combinations. With Taptica, Somoto achieved 1.5X more monthly installations, 1.5X higher CTR, 2.5X lower CPC, and 50% lower CPIs, while scaling campaigns nearly 4.5X and keeping budgets under control.

Somoto

Stas Segin

Head of Social Media