Case Study: Seasun Games achieves 170% ROI increase with Taptica

Seasun Games Scores 170% Increase in ROI with Taptica

Seasun Games, a leading mobile game developer behind the hit title Clans: Shadow of the Moon, partnered with Taptica to improve user acquisition and retention in Korea while keeping cost per install low. Their challenge was to drive high-quality installs for the game across iOS and Android in a competitive market.

Taptica ran precisely targeted app install campaigns, optimizing for CPI, loyal user rate, and registration rate to meet Seasun Games’ quality goals. The effort delivered thousands of weekly installs, retention rates up to 12% above target, and ROI up to 170% above benchmark goals.

Seasun Games

Wang Yanchun

Senior Marketing Manager