Case Study: Adidas achieves stronger user acquisition and revenue growth with Taptica

Runtastic Fuels New User Registration On Pinterest

Adidas, through its Runtastic brand, partnered with Taptica to improve high-quality user acquisition on Pinterest while meeting strict goals for registrations, volume, and downstream ROI. The campaign focused on the US market and needed to attract users likely to engage and convert effectively.

Taptica used a broad keyword-based launch on Pinterest, then refined targeting using Pinterest Analytics, interest categories, keyword banks, and creative messaging to optimize toward the best-performing audiences. The result was strong performance from Taptica’s campaigns: volume increased 180% month over month, daily installs reached 5x initial benchmarks, ROI goals were exceeded by 120%, registration targets by 111%, and revenue tripled month over month.

Adidas

Christinne Cuyugan

User Acquisition Manager