Case Study: Leading Online Travel Company boosts bookings and installs with Taptica

Retail Giant Spikes Singles’ Day UA with Taptica

Leading Online Travel Company partnered with Taptica to drive new user acquisition for its two mobile OTAs in Saudi Arabia and the United Arab Emirates. The goal was to attract high-quality mobile users who would go on to complete flight and hotel bookings across the company’s top travel apps.

Taptica launched custom mobile acquisition campaigns and optimized them using downstream engagement data such as completed bookings and total revenue. The partnership delivered over 300,000 new installs, a 12X increase in conversions within four months, and a cost revenue rate 2X better than the developer’s benchmark goals.