Case Study: Playrix achieves over 1 million monthly installs with Taptica

Multi-Channel, Multi-Title Campaigns Bring Millions of New Players for Playrix

Playrix, a leading casual game developer behind top free-to-play titles like Township, Fishdom, and Gardenscapes, wanted to boost user acquisition for its key apps while maintaining strong scale and high user quality. To meet these goals, Playrix partnered with Taptica for international cross-channel install campaigns across social and mobile channels.

Taptica targeted Android and iOS users with custom campaigns, using broad interest keywords, Pinterest Analytics, and tailored creative to improve relevance and quality. The results were strong: the campaigns delivered over 1 million monthly installs, nearly 1/4 of Pinterest installs became paying users, mobile tutorial completion rates exceeded 70%, and about 3/4 of installs drove eLTV above 100%, making Taptica one of Playrix’s top 10 mobile partners.

Playrix

Artyom Ripakov

Business Development (UA)