Case Study: Leading Mobile Publisher and Developer Company achieves hundreds of thousands of installs with Taptica

Major Mobile Developer Generates 100,000s of Installs with In-House Facebook Campaigns from Taptica

Leading Mobile Publisher and Developer Company, a mobile publisher and developer specializing in casual gaming apps, turned to Taptica for high-caliber programmatic technology to launch large-scale Facebook user acquisition campaigns in house. The company’s challenge was to massively scale installs for three of its leading puzzle and tower defense apps while also improving user quality and lifetime ROI through post-acquisition event tracking.

Using Taptica’s social solution, the developer ran Facebook app install campaigns in several Tier 1 markets, relying on lookalike audience targeting and optimization toward in-app purchases. Taptica helped generate hundreds of thousands of new users, with France emerging as the highest-performing market and female cohorts delivering CVRs nearly 1.2x higher than comparable male cohorts.