Case Study: Leading Cosmetic Retailing Company drives thousands of new installs with Taptica

Major Beauty Retailer Drives Thousands of New Installs While Slashing CPIs Over 30% with Social Campaigns from Taptica

Leading Cosmetic Retailing Company partnered with Taptica to grow installs for its iOS mobile app and drive more high-quality social traffic across the US. The retailer needed to scale acquisition efficiently while reaching thousands of potential customers each week through Facebook campaigns and related social channels.

Taptica built a targeted social strategy using keyword targeting, Facebook Lookalike Audiences, CRM-based exclusion lists, and auto-optimization, while also expanding campaigns to Instagram and Twitter and refining ad creative. The result was over 20,000 unique installs nationally, more than 10,000 installs in just a few weeks, over 96% cumulative ROAS, and CPIs reduced by over 32% on Facebook, with Instagram delivering 54% more installs, 75% higher AOV, and 20% lower CPIs than Twitter.