Case Study: Leading Game Developer boosts retention and installs with Taptica

Localized Social Campaigns Win Big for Leading Game Developer

Taptica partnered with Leading Game Developer, a global mobile game publisher behind hit poker apps, to grow its active user base across 12 international markets. The main challenge was driving app installs and engagement at scale while tailoring campaigns to different countries, cultures, and user behaviors.

Taptica ran localized app install campaigns across Facebook, Instagram, and Audience Network, using historical DMP insights, culturally relevant creative, and ongoing market-by-market optimization. The approach delivered thousands of quality installs and exceeded retention goals by about 20%, with standout performance including Italy generating 26X more conversions, the USA achieving 2X higher CVRs, and Hungary producing 4X higher ROI at 40% lower eCPA.