Case Study: Major Chinese mCommerce Developer Company achieves nearly 20% lower CPAs with Taptica

Localized Mcommerce Campaigns Slash CPAs Nearly 20% with Taptica

A major Chinese mCommerce Developer Company partnered with Taptica to find new global customers for its free local consumer-to-consumer marketplace app, which lets users buy and sell second-hand goods. The company wanted to scale user acquisition in key US cities such as Houston, Dallas, Miami, and Los Angeles while maintaining strong campaign control and optimization.

Using Taptica’s social platform and Facebook mobile app install campaigns, the developer launched localized ads in English and Spanish with targeting by city, gender, Lookalike Audiences, and interests. Taptica’s auto-optimization helped cut CPAs by nearly 20%, Lookalike Audiences boosted CVRs by up to 24%, and the campaigns drove over 300,000 installs and tens of millions of impressions.