Case Study: DoubleU Games achieves higher-quality user acquisitions with Taptica

High-Rolling User Acquisition Campaigns for DoubleU Games

DoubleU Games, a leading developer of gaming apps, wanted to drive higher-quality installs for its DoubleU Casino app after finding that other mobile channels were not delivering the user quality it needed. The company turned to Taptica and its Facebook Marketing Partner capabilities to focus on acquiring monetizing users across key global markets.

Taptica launched large-scale, fully managed Facebook mobile app install campaigns using granular targeting such as Behavior and Interest segments, Wi‑Fi connectivity, and Lookalike Audiences, along with real-time bid and budget optimization. The campaign delivered stronger user quality, with ARPUs up to 3.3x higher, Wi‑Fi targeting boosting CTRs by up to 20%, and Lookalike Audiences increasing CVRs by up to 2.5x.

DoubleU Games

Kyle Kim

Chief Medical Officer