Case Study: Leading European Gaming Company boosts retention and installs with Taptica

Gaming Developer Lifts Mobile Retention Across 23 Titles

Leading European Gaming Company, a major casual games developer and publisher with hit apps topping app stores worldwide, partnered with Taptica to improve mobile user acquisition and downstream retention across its gaming portfolio. The company was looking for strong audience acquisition and better retention at the 10- and 100-game-play milestones, starting with just one app in one market and one operating system.

Taptica used mobile app install campaigns powered by video to reach key audience segments across Tier 1 geos, expanding from the initial launch to 23 titles on Android and iOS across North America, Europe, Australia, and Japan. The results included over a 400% increase in monthly installs, up to 60% lift over retention goals, and CPI up to 75% below the global average, driving millions of monthly installs overall.