Case Study: Leading App Development Company achieves 4X higher deposit rates with Taptica Facebook Video Ads

Facebook Video Ads Dominate User Acquisition and Deposit Rates for Major Strategy App Read

Leading App Developement Compnay partnered with Taptica to drive large-scale user acquisition for one of its top mobile strategy games. The challenge was to reach high-quality users who would not only install the app but also make deposits, across three key markets: the US, Canada, and the Nordics.

Taptica launched and optimized Facebook mobile campaigns using Lookalike Audience targeting and a mix of image and video creatives, with automated real-time performance controls and A/B testing. The strategy found that user-experience-focused video ads outperformed still images, delivering nearly 4.5X higher CVRs, 3.9X lower eCPAs, and deposit rates up to 4X higher.