Case Study: a popular eCommerce brand drives app installs and 2,300% ROAS with Taptica

eCommerce Brand drives 2300% ROAS with Taptica

An e-commerce brand sought to generate new installs for its mobile app, which features a massive and constantly changing inventory of fashion and home décor products. The brand partnered with Taptica to launch targeted mobile app install campaigns within the US, with the goal of acquiring purchasing users on Android and iOS.

Taptica implemented a solution that involved carefully monitoring traffic sources and audience quality based on key performance metrics. Through intelligent targeting optimization and regular creative rotation featuring the latest products, Taptica ensured high-quality installs and strong downstream app engagement. The results for the e-commerce brand included thousands of weekly installs, over 300,000 app opens from new users, a return on ad spend exceeding 2300%, and customer acquisition costs up to 40% below benchmark goals, establishing Taptica as their top-performing mobile vendor.