Case Study: Leading International eCommerce Company achieves high-quality shopper acquisition with Taptica

eCommerce App Browses New Audiences with Taptica

Leading International eCommerce Company partnered with Taptica to solve a large-scale new shopper acquisition challenge. The company wanted to attract high-quality users across Saudi Arabia, Kuwait, and the UAE while meeting strict performance goals for its website and app.

Taptica responded with continuously optimized international app install campaigns, using performance signals like product page visits, add-to-cart rates, retention, and ROI, along with localized video and static creatives from its in-house studio. This approach expanded the campaigns into new markets including Egypt, Indonesia, and Europe, delivering ROI more than double the initial objectives, add-to-cart rates 4X above target, retention 15% above goals, and page view rates 18% above benchmarks.