Case Study: Leading eCommerce Developer achieves thousands of app installs with Taptica

Driving Installs at a Bargain with Social Campaigns from Taptica

Leading eCommerce Developer partnered with Taptica to promote its new localized consumer-to-consumer marketplace app, which launched exclusively in Chicago. The company needed to drive high-quality local installs while keeping CPIs low and improving registration rates before expanding nationwide.

Taptica used targeted social install campaigns on Facebook and Twitter, combining radius targeting beyond Chicago, interest and category segmentation, and extensive creative A/B testing. The approach delivered over 2,500 installs, registration rates up to 35%, 11X more registrations, and a 40% reduction in eCPIs, while baby-related creative and targeting tripled CVRs and cut CPIs in half.