Case Study: Elex Technology achieves high-quality user acquisition in China with Taptica

Clash of Kings Strikes Quality Acquisiton in China-Based Mobile Campaigns From Taptica

Elex Technology, a global interactive entertainment and Internet services company behind the mobile game Clash of Kings, wanted to scale its user base in China while maintaining strong retention and ROI. To support this challenge, it partnered with Taptica to run focused mobile acquisition campaigns in a tightly targeted single-market environment.

Taptica launched large-scale iOS install campaigns across China using in-app banner and video ads, optimizing performance through real-time testing of channels, ad types, and creatives. The campaigns delivered thousands of weekly installs, day 1 retention up to 12% above target, and ROI up to 170% above target, while user quality exceeded benchmarks by as much as 12%.

Elex Technology

Tong Xi

Business Development Manager