Case Study: Leading Game Developer Company achieves 2X deposit rate target with Taptica

Capturing the App World By Storm: Strategy App Achieves 2x Initial Deposit Rate Target with Taptica

Leading Game Developer Company partnered with Taptica ahead of the launch of its largest mobile strategy game. The customer needed a cost-effective way to acquire high-quality users at scale while ensuring those users would engage and monetize, with performance measured through in-app events like deposit rate.

Taptica ran mobile campaigns on Facebook using pinpoint targeting, focusing on males over 25 in tier 1 markets and leveraging Lookalike Audiences plus rapid A/B testing of targeting and creative. Taptica’s approach generated tens of thousands of new users, delivered 2x the initial deposit-rate goal, increased deposit rates by 30% and lowered CPIs by 20% with Lookalike Audiences, and on Android achieved 10% higher deposit rates at 10% lower CPI versus iPhone.