Case Study: Leading Korean Advertising Agency Achieves 50% New User Growth with Taptica

Building Audience Growth for Korean eCommerce App

A leading Korean advertising agency worked with Taptica to help one of its top partners, the developer behind one of Korea’s largest mobile shopping apps, grow new purchasing users. The main challenge was driving audience growth and engagement in Korea while meeting strict KPIs around purchase rates and cost per purchase.

Taptica optimized targeted mobile user acquisition campaigns and tracked key post-install events such as app opens, product page views, purchases, and reinstalls. Through ongoing A/B testing and creative analysis, Taptica delivered strong results, including CPP 38% below target, CPA 46% below benchmark, a 60% increase in monthly revenue, and a 50% increase in new user acquisition.