Case Study: Leading eCommerce Developer achieves higher-quality user acquisition with Taptica

Bringing e-Commerce Close to Home with Localized Social Campaigns from Taptica Read

Leading eCommerce Developer, a major mobile developer and part of a leading online classifieds group, partnered with Taptica to promote a new localized eCommerce application. Their challenge was to drive massive user acquisition while meeting strict quality goals for both buyers and sellers across the US.

Taptica responded with segmented social campaigns on Facebook and Instagram, using separate buyer and seller strategies, category-based creative, Interests targeting, and DMA-focused optimization to reach nearby users in key markets. The result was hundreds of thousands of installs from high-quality mobile users, signup rates up to 42% above initial goals, video ad CVRs up to 53% higher than static images, and “Item Listed” rates 177% higher with DMA targeting than with national targeting.