Case Study: Leading Global Beauty Brand Achieves Higher-Quality App Installs with Taptica Instagram Campaigns

Bringing Beauty to Life with eCommerce Campaigns on Instagram

Leading Global Beauty Brand partnered with Taptica to promote its eCommerce app to new users across North America. The challenge was to reach high purchase-intent audiences likely to install the app on iOS or Android while matching the brand’s contemporary beauty-focused creative with the right channel.

Taptica launched large-scale Instagram acquisition campaigns using branded creative, social targeting, and proprietary optimization technology to identify the highest-quality users and drive lookalike audiences. The campaigns delivered more than 2,000 installs in a single month and, versus other channels, produced up to 5X higher conversion rates, 1.5X higher purchase rates, 2X higher average order value, and ROAS up to 7X higher on Instagram.