Case Study: Leading Chinese Internet Services Company boosts high-quality mobile app installs with Taptica

Boosting Quality Mobile Acquisition With Over 1 Million Global Installs

Leading Chinese Internet Services Company partnered with Taptica to scale mobile app install campaigns for one of its global utility apps. The challenge was to boost global acquisition of high-LTV users while also improving retention quality across a diverse international audience.

Using the Taptica platform and Facebook app install campaigns, the team tested granular targeting tactics including long-tail keywords, interests, device type, Wi‑Fi connectivity, Lookalike Audiences, video ads, and oCPM bidding. Taptica helped generate over 1,000,000 unique installs, lift user retention to 1.4X the developer’s goals, increase CVRs by up to 23% with Wi‑Fi targeting and 1.2X with Lookalikes, and boost CTRs by more than 62% with Facebook oCPM.