Case Study: AnyOption achieves up to 44% lower CPI with Taptica's Facebook campaigns

AnyOption - Customer Case Study

AnyOption, a developer of binary trading apps including AnyOption and Copyop, wanted to rapidly grow its user base while reaching only high-quality users. The company partnered with Taptica to run Facebook mobile app install campaigns aimed at driving new users on Android and iOS and optimizing toward valuable in-app events such as deposits.

Taptica launched and continuously optimized campaigns across Facebook and Facebook Audience Network, using multivariate testing, automated bidding and budgeting, and lookalike audience targeting to identify the best-performing audiences and markets. The effort acquired tens of thousands of registered users and delivered depositing users in the Nordics at 44% below target CPI and in Israel at 35% below target, helping AnyOption scale efficiently and profitably.

AnyOption

Jose Danon

Media Manager