Case Study: Gosu Group boosts loyal user rates with Taptica programmatic campaigns

A Hero’s Feat Gosu Group Beats Loyal User Rate Expectations with Programmatic Campaigns from Taptica

Gosu Group, the maker of the mobile RPG Heroes & Titans, partnered with Taptica just before launch to acquire a large volume of high-quality users and drive strong engagement for the new app. The team wanted to maximize scale and user quality across iOS and Android while ensuring the game performed well in the app stores.

Taptica ran programmatic video and image campaigns on Facebook, using extensive A/B testing and oCPM optimization to target the most likely loyal, purchasing users. The campaigns exceeded loyal user and tutorial completion targets by up to 22% on iOS, drove 6X more installs than CPA campaigns, and video ads delivered a 44% higher conversion rate than still images.

Gosu Group