Case Study: Sarenza achieves a faster, smoother mobile shopping experience with Tapptic

Sarenza refreshes its mobile app for an easier-to-navigate catalog with Tapptic

Sarenza, a French online fashion and lifestyle retailer, wanted to redesign its mobile application as part of a brand repositioning. Their challenge was to translate this new strategic position into a modern mobile experience that could handle navigation across an extremely large catalog without sacrificing performance. They enlisted the mobile app development vendor Tapptic to help modernize the app to meet current UX and UI standards.

Tapptic implemented a structured redesign approach for Sarenza. This involved conducting a full technical and UX audit, collaborating on user journey analysis, and executing a complete interface redesign. The result was a refreshed mobile app that created a faster, smoother, and more engaging shopping experience for users, making the large catalog feel easier to navigate.

Sarenza