Case Study: Type One Style achieves 9x app ROI with Tapcart

Type One Style proves the value of a mobile app in a niche market — with 204% higher revenue per session

Type One Style, a niche e-commerce brand selling stylish protective patches for diabetes devices, faced the challenge of marketing efficiently to a very small target audience with no margin for error. Paid media agencies deemed campaigns impossible to scale profitably given their low average order value. Founder Charlie Cawsey needed a marketing strategy with a rapid ROI to keep cash flow positive. He turned to the vendor, Tapcart, to implement a mobile app as the solution.

Tapcart provided a mobile app that created a streamlined, distraction-free shopping experience. The solution included QR codes for driving downloads and Klaviyo integration for targeted push notifications. The results were exceptional, with the app delivering a 9x ROI. It also generated a 42% higher average order value and a 154% higher conversion rate compared to the website, proving the immense value of an app-first strategy for this niche brand.

Type One Style

Charlie Cawsey

Founder