Case Study: Vosges achieves 30% higher AOV with Tapcart

The Vosges app nurtures its VIP community — with a 30% higher AOV

Vosges, the ultra-luxe chocolate brand, needed a better mobile shopping experience because its website wasn’t translating well on phones. Working with Tapcart, Vosges launched a mobile app to serve returning customers without requiring a heavy engineering lift, long development timeline, or large budget.

With Tapcart, Vosges created a low-lift app that combined shopping with immersive content like recipes, rituals, tastings, and storytelling to deepen community and loyalty. The app drove a 227% higher conversion rate than mobile web, 113% higher conversion than desktop, and a 30% higher average order value versus desktop, while also contributing to a 25% increase in incremental revenue.

Vosges

Natalie Markoff

Chief Marketing Officer