Case Study: The Hundreds drives engagement and sales with Tapcart

The Hundreds drives 20% of revenue through its mobile app with Tapcart

The Hundreds, a streetwear brand focused on community and culture, faced the challenge of engaging both its long-time loyal customers and a new generation of fans amidst rising digital advertising costs and fragmented audience attention. Without in-house developers, they partnered with Tapcart to leverage its mobile app platform as a central part of their omnichannel strategy to build brand loyalty and tell their story.

Using Tapcart, The Hundreds created a mobile app that serves as a community and commerce hub, featuring exclusive content, early product releases, and targeted push notifications via a Klaviyo integration. The solution drove significant results, with the app now accounting for 20% of total revenue, a 26% share of Labor Day sales, and a 13.6% higher average order value compared to their website.

The Hundreds