Case Study: Obvi boosts conversion and retention with Tapcart

Seamless checkout, boosted LTV, and FOMO Obvi’s app success story

Obvi, a women’s supplements brand known for its playful, research-backed products, wanted to make repeat purchases as easy as possible while addressing rising customer acquisition costs. To improve checkout convenience, boost lifetime value, and encourage more frequent purchases, the company chose Tapcart to build a mobile app.

With Tapcart, Obvi launched an app in just weeks and uses it for one-click checkout, segmented push notifications, app-exclusive launches, and FOMO-driven promos. The results have been strong: app conversion is 2x higher than mobile web, app customers generate 21.8% of total revenue, in-app retention is 98.6%, and AOV is 15.2% higher than web customers.

Obvi

Ron Shah

CEO & Co-Founder