Case Study: Reason Clothing achieves 7.5x higher orders per session with Tapcart

Reason launched a mobile app for BFCM. The result? 7.5x higher orders per session

Reason Clothing, a NYC-based streetwear brand, was looking for a way to cut through the noise of peak holiday shopping and create a more direct line to customers during BFCM. They partnered with Tapcart to launch a mobile app right before Black Friday, using it as a new channel to promote sales, early access, and exclusive drops.

With Tapcart, Reason Clothing got its app live in just a few days and used push notifications, app exclusives, and real-time performance insights to drive engagement and sales. The results included a 7.5x higher order-per-session rate, 2.4x more orders than desktop plus mobile web, a $120 higher average order value, and a 42% increase in overall BFCM revenue, along with stronger retention and customer loyalty.

Reason Clothing

Rob Farella

Associate Director of Marketing