Case Study: OluKai achieves higher mobile conversion and AOV with Tapcart

OluKai boosts app conversion 142% with Tapcart

OluKai, a premium footwear brand, faced the challenge of creating a differentiated mobile experience that could better convert and scale while reflecting its core values and storytelling integrity. They partnered with the vendor Tapcart to build a branded mobile app that could communicate product stories and reach customers with a frictionless experience without requiring extensive engineering resources.

Using Tapcart's App Studio and Capture Kit tool, OluKai implemented a solution featuring custom landing pages for new products and a seamless download process. This strategy resulted in a 142% higher conversion rate and a 21% higher average order value on the app versus their mobile website. Notably, over 40% of new customer orders began coming through the Tapcart app, making it a significant acquisition channel.

OluKai