Case Study: Naked Harvest boosts retention and revenue with Tapcart

Naked Harvest's app maximizes retention and marketing dollars to nurture community

Naked Harvest, a women-focused wellness and supplements CPG brand, needed a better customer experience without the cost and complexity of rebuilding its website. To solve this, the team turned to Tapcart and its plug-and-play mobile app platform to create a low-lift owned channel that could strengthen community, improve retention, and give the brand a more seamless way to connect with customers.

With Tapcart, Naked Harvest launched a content-led app that made repurchasing easier, supported education and community-building, and gave the team a flexible way to run app-first campaigns, push notifications, and exclusive offers. The results were strong: the app drove 33% of total revenue, delivered 142% higher conversion rate than the mobile website, 25% higher AOV, 272% higher revenue per session, 45% higher LTV, and about 30% higher purchase frequency.

Naked Harvest

Chantel Brayley

Director of Marketing