Case Study: Volcom boosts BFCM sales with Tapcart push notifications

How Volcom Used Push Notifications to Amplify BFCM Success

Volcom, the California surf, skate, and snow apparel brand, wanted a better way to engage customers and drive app sales during high-traffic periods like BFCM. To meet its aggressive ecommerce growth goals across Europe, the company partnered with Tapcart to improve mobile engagement and create a more personalized shopping experience.

Using Tapcart’s push notification engine, Volcom sent targeted app notifications for exclusive BFCM offers and promoted the app across email, social media, and website download banners, while also enhancing in-app search and merchandising with Searchspring. The strategy delivered a 1,290% increase in in-app sales over the last 30 days, with app transactions accounting for nearly 18% of total sales, and helped sustain post-BFCM traffic growth.

Volcom

Courtney Meehan

Digital Marketing Director