Case Study: Princess Polly boosts revenue and retention with Tapcart

How Princess Polly supercharges their best customers with a mobile app

Princess Polly, the Australian-born fashion brand loved by Gen Z and Millennial shoppers, wanted a faster, more engaging mobile experience for its loyal customers. Its mobile website was slow and not well optimized, and the team needed a way to offer early access to drops, exclusive deals, and a better shopping experience without building an app in-house. They turned to Tapcart for a mobile app solution.

Tapcart helped Princess Polly launch branded mobile apps for the US and Australia, with easy Shopify integration and drag-and-drop management. The app quickly became the brand’s second-highest revenue channel, driving 28% of total revenue, 27% higher conversion rates than mobile web, and 13% higher AOV. Princess Polly also reported a 98.4% retention rate and a 414.3x return on app spend, showing strong results from the Tapcart-powered app.

Princess Polly

Claire Miller

Ecommerce Manager