Case Study: Primitive Skate achieves 1.9x conversion lift and 1.6x mobile revenue with Tapcart

How Primitive Skate Doubled Their Conversion Rate with a Mobile App

Primitive Skate, a cult-favorite fashion and skate brand generating about $20M annually, was struggling to reach and re‑engage fans after Apple’s privacy changes hampered their Facebook and Instagram efforts. Needing a direct, segmented way to communicate with customers, Primitive Skate turned to Tapcart to build a branded mobile app and grow a list of push notification subscribers.

Using Tapcart’s mobile app, Primitive ran aggressive download and opt‑in campaigns (including a PS5, a $500 gift card, and exclusive signed shoes), gated certain web purchases to drive SMS/app signups, and relied on one‑click checkout, streamlined shopping, and high‑quality content. The results were dramatic: total revenue jumped 112.55% within a month, app sessions were nearly 2× mobile web, conversion rate was 1.9× vs. mobile web and app revenue was 1.6× vs. mobile web — a clear ROI for Tapcart.

Primitive Skate

John Hyland

eCommerce Manager