Case Study: Oh Polly boosts app revenue and customer engagement with Tapcart

How Oh Polly’s app turns first-time customers into engaged, brand-aware VIPs

Oh Polly, a major player in women's fashion, partnered with Tapcart to build a mobile app. The brand wanted a seamless shopping experience to increase customer retention and stay top-of-mind, moving beyond its social media presence to a direct channel on its customers' phones. The challenge was to create a frictionless, app-exclusive experience that would transform first-time buyers into loyal, engaged VIPs.

Tapcart's solution provided a Shopify-integrated app that worked "right out of the box." Oh Polly used the app to offer exclusive discounts, early access to sales, and a superior checkout experience, all promoted through free push notifications. As a result, the app now drives 40% of Oh Polly's total revenue, with an average order value 18.5% higher than the website. The brand has also successfully sent over 400 million push notifications to engage its 1.3 million subscribers at no extra cost.

Oh Polly

Lauren Muir

Product Owner