Case Study: Glamnetic boosts LTV and retention with Tapcart

How Glamnetic ‍drives LTV through the magic of push notifications

Glamnetic partnered with Tapcart to strengthen retention and better serve its cult following in beauty and cosmetics. As the brand scaled, it wanted a stronger mobile strategy to support first-purchase profitability, improve LTV, and give loyal customers a more engaging place to shop and connect.

Tapcart helped Glamnetic launch a mobile app with push notifications for exclusive drops, special launches, and in-app deals. The results were strong: app users showed 2.6x higher conversion than mobile web, a 92.7% in-app user retention rate, and a 126.17x return on app spend, with push notifications becoming a key channel for reaching high-value customers.

Glamnetic ‍

Ann McFerran

Founder and CEO