Case Study: Esther & Co. achieves 17% of total sales and 10K+ downloads with Tapcart

How Esther & Co boosted sales after the holiday season with a mobile app launch

Esther & Co., a fashion & apparel brand founded in 2004, faced rapidly growing online demand and needed a streamlined mobile shopping channel without committing $50K and months of development. Seeking a high-quality, low-risk solution, they chose Tapcart to launch a branded mobile app and give on-the-go customers a distraction-free way to shop.

Using Tapcart’s app platform, Esther & Co. launched in January 2019 with a promotional sweepstakes that drove 6,500 entries/downloads in month one and over 10,000 downloads within three months. The Tapcart-powered app generated 17% of total sales in its first month, delivering measurable uplift in post-holiday revenue and rapid customer adoption.

Esther & Co.

Travis Wright

General Manager