Case Study: Diesel Power Gear achieves $1.4M in mobile app sales in one month with Tapcart

How Diesel Power Gear generated $1.4M in mobile app sales in one month

Diesel Power Gear, the ecommerce site tied to the Discovery Channel’s Diesel Brothers, was losing sales to slow site performance and rising customer acquisition costs — hundreds of thousands spent on SMS and paid ads and page load times over 5 seconds across 35,000 SKUs that were "costing the business over $1.4M in revenue." After a costly $80K custom app became obsolete, they turned to Tapcart and its mobile app platform to gain a more controllable, updatable channel that wouldn’t require ongoing developer support.

Using Tapcart, Diesel Power Gear launched a native mobile app (built in 2 hours) and shifted customers to push notifications and in-app commerce. The Tapcart app drove $1.4M in mobile sales in one month, achieved a 62% push opt-in, generated $67K from a single push message, and reached 45K subscribers — allowing them to eliminate $180K in prior SMS spend and rapidly scale revenue and engagement.

Diesel Power Gear

Van Oakes

President of Marketing