Case Study: Art of Tea achieves 3.4x higher conversion rate with Tapcart

How Art of Tea tripled their conversion rate with a mobile app

Art of Tea, a vertically integrated specialty tea brand founded in 2004, was driving mobile traffic through Facebook ads but losing customers on its mobile website due to poor user experience. To give loyal shoppers a premium, personalized channel that would boost conversion and retention, the brand partnered with Tapcart to build a native mobile shopping app.

Tapcart’s mobile app (launched July 2020, integrated with their Shopify storefront) delivered substantial results: a 3.4x higher conversion rate and 4.6x higher order value per session compared to mobile web, and Art of Tea doubled its retail revenue during the COVID-19 period. The app drove broad adoption, simplified checkout, and materially increased GMV — benefits Art of Tea attributes directly to Tapcart.

Art of Tea

Hanna Houglum

Executive Director, Growth & Strategy