Case Study: G FUEL boosts app revenue and agility with Tapcart

G FUEL replatforms from custom app to Tapcart to elevate their mobile experience

G Fuel, a CPG brand known as The Official Energy Drink of Esports®, was running a custom-built mobile app that had become difficult to manage. Every update required developer support, bug fixes were slow, scheduling was manual, and the team lacked the data insights they needed to optimize engagement and retention.

Tapcart replaced G Fuel’s custom app with an in-house, easy-to-manage mobile app platform. In just four weeks, G Fuel launched the new app and gained drag-and-drop control, scheduling tools, and integrations like LyveCom, Okendo, and Klaviyo. The results were strong: the app now drives 20% of online revenue, delivers 47% higher GMV than web, and has a 32% higher conversion rate than web.

G Fuel

Victoria Hana

Senior Ecommerce Manager