Case Study: BWH Plant Co drives more sales and loyalty with Tapcart

BWH Plant Co drives 56% of DTC revenue through Tapcart

BWH Plant Co, a direct-to-consumer plant retailer, faced a significant challenge when it lost access to its primary marketing channel, its Instagram account. This event revealed the brand's over-reliance on platforms it did not own. They needed an affordable, self-sufficient, and owned channel to communicate with their community and drive sales, which led them to the mobile app platform Tapcart.

Using Tapcart, BWH Plant Co built a mobile app that became their central hub for product drops, promotions, and community engagement. The solution enabled them to send unlimited push notifications and launch campaigns quickly. As a result, the Tapcart app became their top-performing channel, driving 56% of online revenue, delivering a 35% higher average order value than their website, and achieving a 97% retention rate among app users.

BWH Plant Co