Case Study: BrüMate achieves resilient revenue growth with Tapcart

BrüMate’s Mobile App: A Strategic Sales and Marketing Channel for Resilient Revenue Growth

BrüMate, a drinkware and cooler brand, was facing rising customer acquisition costs and volatile CPMs from third-party ad platforms like Meta, and wanted a more reliable, cost-effective marketing channel they could fully own. The company partnered with Tapcart to build a mobile app using Tapcart’s app platform as a way to strengthen retention, improve customer engagement, and support growth beyond paid media.

With Tapcart, BrüMate launched an app that used push notifications, app-exclusive products, and exclusive discounts to drive downloads, repeat purchases, and higher-value orders. The app became a resilient revenue channel, contributing 10% to 20% of monthly sales, delivering 56% higher sales per session than the website and a 43% higher conversion rate, while also helping BrüMate increase MER and scale paid acquisition more aggressively.

Brumate

Hans Harris

Director of Growth