Case Study: Bombshell Sportswear boosts AOV by 20% with Tapcart

Bombshell’s frictionless mobile app boosts AOV by 20%

Bombshell Sportswear, a fashion and apparel brand known for luxurious athleisure, wanted a more personalized and frictionless mobile shopping experience for its VIP customers. To solve this, they partnered with Tapcart to create a branded mobile app that could provide instant checkout, exclusive access, and a stronger direct relationship with their highest-intent shoppers.

Using Tapcart’s mobile app platform, along with integrations like Klaviyo and LoyaltyLion, Bombshell was able to streamline retention marketing and deliver push notifications, exclusive offers, and loyalty-driven experiences. The results were strong: in 2023, 23% of total revenue came from the app, app sales grew 27% year over year, conversion rate was 2X higher on the app than the website, and mobile app customers generated a 20% higher AOV.

Bombshell Sportswear

Olivia Shapiro

Senior Ecommerce Manager