Case Study: BÉIS boosts app revenue and customer engagement with Tapcart

BÉIS keeps customers engaged (and spending 19% more) with its mobile app

BÉIS, a travel accessories company founded by Shay Mitchell, viewed a mobile app not as a solution to a problem but as a strategic opportunity. Partnering with the vendor Tapcart, their goal was to diversify their acquisition strategies, drive profitable growth, and increase customer loyalty. They needed a solution that would serve as a new channel for a two-way conversation with their highly engaged consumer base.

Using the Tapcart platform, BÉIS quickly built a mobile app that provided exclusive content and early product previews to foster a sense of community. The results were significant, with the app driving a 67% higher conversion rate and a 19% higher average order value compared to their mobile website. Tapcart's free push notifications were particularly effective, contributing to a 12% growth in revenue from that channel and helping to secure 13% of the company's total US revenue.

BÉIS

Julie Chalker

VP of Digital & eCommerce