Case Study: IAAPA boosts member engagement with Taoti Creative

IAAPA boosts Your Benefits engagement 54% with Taoti Creative

IAAPA, the global association for the attractions industry, faced a challenge with its website not delivering the necessary experience for its members. Despite offering a wide range of benefits, users were unable to find them, which hindered the association's ability to demonstrate value and attract new members. Taoti Creative was engaged to address these issues.

Taoti conceptualized, designed, and developed a new Drupal-based website centered on personalization, serving content based on a user's region, role, and interests. The solution included integrations with legacy systems like Salesforce and Fonteva. The results were significant, with engagement on the "Your Benefits" page increasing by 54% and sponsor visibility pages seeing up to a 73% jump in traffic. Taoti successfully transformed the site into an intuitive platform that redefined the member experience.

IAAPA