Case Study: Geothermal Rising boosts brand awareness and engagement with Taoti Creative

Geothermal Rising boosts LinkedIn with 3,650 new followers with Taoti Creative

Geothermal Rising, formerly the Geothermal Resources Council, came to vendor Taoti Creative with the challenge of modernizing its outdated brand for a renewable energy source that was largely unknown to the public. The organization had long struggled to make geothermal energy approachable and appealing to the average American and tasked Taoti with this rebranding initiative.

Taoti Creative executed a comprehensive solution that included a thorough research phase, a renaming to Geothermal Rising, a complete visual rebrand, the creation of a new marketing strategy, and the design and development of an experiential new website. The measurable impact was significant, including a substantial increase in website traffic and dramatic growth across social media platforms, such as an 82% increase in engagements on Instagram and a 166% surge in engagement on Facebook. Taoti's work was instrumental in elevating Geothermal Rising's presence and influence in the renewable energy conversation.

Geothermal Rising