Case Study: DC Lottery Achieves a 60% Scratcher Sales Lift with Taoti Creative’s Scratcher Symphony

DC Lottery boosts Scratcher sales 60% with Taoti Creative

The DC Lottery faced the challenge of launching its first-ever $50 Scratcher ticket and needed an innovative, omni-channel campaign to generate excitement and elevate its brand perception. To meet this challenge, they partnered with vendor Taoti Creative to develop and orchestrate the campaign.

Taoti Creative developed the "Scratcher Symphony" concept, a cinematic ad that used the sound of scratching as its creative heartbeat. The solution included an immersive activation and extended across digital, social, connected TV, and out-of-home channels. The campaign delivered significant results for Taoti's client, including a 60% sales lift for Scratchers during the campaign, a 35% increase in non-$50 Scratcher sales, and a digital click-through rate that doubled the industry benchmark.

DC Lottery