Case Study: DC Lottery boosts Scratchers sales with Taoti Creative’s "First Wednesday" campaign

DC Lottery boosts sales 30% with Taoti Creative

The DC Lottery sought to reinvigorate its product offerings and break away from a predictable marketing cycle. To address this challenge, they partnered with vendor Taoti Creative to develop a new, engaging campaign framework.

Taoti Creative developed the "First Wednesday" concept, a fictitious monthly holiday built around the release of new Scratchers. The solution included two television commercials, radio spots, social media content, and physical signage. This comprehensive campaign by Taoti resulted in an initial sales jump of over 30%, with a sustained 10% increase in sales over the following six months.

DC Lottery